Homepage

Fabulous flavours of Alloa are being celebrated in a new trail guaranteed to tickle the taste buds.

Toast and Taste – a town trail showcasing fantastic food, drink and entertainment – has been launched by Alloa First.

It is hoped that the guide to great coffee, cake, cocktails and more will cook up a real treat for businesses by creating another reason to visit.

Alloa First Business Improvement District (BID) has launched Toast and Taste – which features 16 places – in a pilot project supported by tech company Vicinity and Scotland’s Improvement Districts (SIDs) as part of Scotland Loves Local Week (August 26 – September 1).

Manager Diane Brown said: “Alloa has some fantastic places to eat, drink and be entertained. Toast and Taste raises a glass to them.

“In so many ways, it’s the perfect guide to a fabulous day out – meet up for a sweet treat, head to the cinema and then top it off with cocktails and a meal. What could be better?

“The digital town trail will shine a spotlight on just how much there is to enjoy here, for locals and visitors alike who can come time and again until they’ve completed the trail – while also enjoying a flavour of what more the town has to offer.”

The opportunity to create the trail came as part of a callout by SIDs for places to create a pilot project with Vicinity, a firm which specialises in supporting the place management sector through digital solutions.

Rebecca Mather, SIDs’ National Programme Manager, “This trail is a real taste treat. We hope it is a real trail of discovery for locals and visitors alike, encouraging people to support great food, drink and entertainment venues. We’re delighted to be working with Alloa First to unlock this opportunity.”

Heather Clamp, Customer Success Representative at Vicinity, added: “It’s been fantastic working alongside Alloa First to help develop their Toast and Taste trail.

“To date, over 1,000 trails have been hosted on the Vicinity platform, generating over 1.1 million user interactions.

“Trails are a versatile and innovative tool that help people navigate their local areas, discover what’s on their doorstep, and enjoy an engaging and memorable experience—all while driving footfall and amplifying the reach of local businesses.”

To download the trail app, simply search for ‘Loyalfree’ on the Google Play store or iOS app store. Android users can also follow this link straight to the Play store.